The Luna bird mark

Never miss a client.

The clienteling tool built for luxury boutiques, where your client relationships already live.

Right now

Where client relationships live today.

Three places. None of them yours.

01 · WhatsApp

Every client, every advisor, one endless thread.

Is the sable coat back? I need it for Friday09:12
هل وصل معطف الكشمير؟09:31
Bonjour — la nouvelle collection est arrivée ?11:47
Of course, one moment—11:52
size 38 not 40!! please confirm23:05
12 unread 3 waiting since yesterday +2 missed calls
02 · Spreadsheets

Client history scattered across files nobody keeps updated.

clients_FINAL_v7 (2).xlsx clients_2024_old.xlsx
Client
Size
Last visit
Notes
Isabella Corviglia
38
March?
prefers sable
Ophélie Vasseur
sizes?? ask Ayşe
M. Brunetti
50
2024
(see other file)
D. Aumont
?
03 · Memory

And the rest lives in one person's head — until they leave.

Isabella — birthday 12 May, always handwritten notes
Ophélie — silk twill, never patterns, Thursday visits
Matteo — cashmere in 50, travels to Milan in…
—                
04 · Luna

Luna holds all of it. Quietly, in one place.

Installed in three clicks. Lives inside the WhatsApp you already use.

IC Isabella Corviglia
VIP · £22,400 LTV
Last purchase
Sable coat · 84 days ago
Sizes
38, 40
Suggested next action
Birthday 12 May. A note before the new season lands.
The problem

The quiet cost

The relationships that built your boutique are the ones easiest to let slip.

01

Your best clients go quiet. You only notice months later.

02

Your advisor leaves. Their client knowledge leaves with them.

03

A new collection drops. Nobody knows who to call.

How it works

How Luna works

Quietly, in the background. No dashboards to learn, no habits to unpick. Luna works the way your boutique already does, and simply remembers everything you can't.

01

WhatsApp-native

Conversations stay where they happen. Luna lives inside WhatsApp. No new app for your clients.

02

Client intelligence

Every purchase, preference, and note in one place. Searchable across your whole team.

03

Smart re-engagement

Luna surfaces clients who've gone quiet, ranked by value. Your advisors reach out, not chase.

Quietly capable

The details that keep the relationship intact.

Understand every message, whatever the language.

A client writes in their language. Luna shows you exactly what they mean, instantly.

10:12Luna
هل القفطان متوفر بمقاسي؟
TranslatedIs the kaftan available in my size?
Of course, Mrs. Al-Rashid, I'll set one aside.

No client waits because someone's off.

When an advisor steps away, their clients are quietly covered. Nothing slips.

10:12Luna
Rabab is away · covered by Sasha
Are the new arrivals in yet?
Sasha · for Rabab
Just arrived this morning, I'll send you photos now.
Inside Luna

Made to feel like your boutique.

The same quiet restraint your clients already know, now holding everything worth remembering about them.

17:58Luna
Inbox
Assigned · 3
IC
Isabella Corviglia2m
Is the sable coat available in my size?
OV
Ophélie Vasseur1h
Perfect, see you Thursday at 3.
MB
Matteo Brunetti3h
[Template: new_collection] · Private preview
Fig. 01 · Inbox
18:01Luna
‹ Back
IC
Isabella Corviglia
VIP · £22,400 LTV
Suggested next action
Birthday 12 May. A note before the new season lands.
Behaviour summary
£22,400
Lifetime spend
£7,466
Avg order · 3 purchases
Last purchase84d ago · 8 Apr 2026
Top itemSable coat · size 38
Sizes purchased38, 40
Fig. 02 · Client profile
18:01Luna
! At-risk clients
High spend · quiet 6+ months
IC
Isabella Corviglia
218d ago
Lifetime £22K
DA
Delphine Aumont
205d ago
Lifetime £16K
MB
Matteo Brunetti
240d ago
Lifetime £14K
Fig. 03 · At-risk

Built with and for independent luxury boutiques in London.

See it in action

See what your advisors see.

Choose a client. Luna surfaces exactly what your advisors would see: the history, the sizes, and the moment to reach out.

Select a client to see their Luna profile.

A glimpse of Luna. Simulated.

Where it comes from

Built where it's used.

ADÂMO is a fur and cashmere house with boutiques in London, Istanbul, Antalya and Bodrum. Luna was built inside it — not as a product, but because our own advisors were losing track of the people who matter most to us.

It has since become the way we work. Three thousand four hundred clients. Five years of purchase history. Every conversation, in one place.

We are opening it to a small number of boutiques who recognise the problem.

What it costs, and what setting up involves

What it costs, and what setting up involves

ADÂMO London, Knightsbridge
ADÂMO · Knightsbridge, London
The mark

The considered path to something essential.

Luna was drawn the way it works. Patiently, one considered pass after another, until only what mattered remained.

First gestural study of the Luna bird
01 · Gesture
More defined study of the Luna bird
02 · Contour
The finished Luna bird mark
Luna
Request a demo

See Luna in your boutique.

Tell us a little about your boutique, and we'll arrange a quiet walkthrough. No obligation, no sales theatre.